At 14:15 on Tuesday, 27 September 2005 Ben said:

Siempre Tango – Music, Passion, Forever

At 14:46 on Tuesday, 27 September 2005 Ana said:

Dear All,

It’s great you are looking for a slogan which describes adequately Siempre Tango. To come up with the best suggestion however, it would be of great use if you mentioned roughly what type of group you would be targeting… below are some you surely don’t want… but for your amusement….

Futuristic
Siempre tango: Will dance you to the next dimension.

New Age
Siempre tango: Rejuvenate your Root Chakra.

Funky
Siempre tango: Your favourite addiction Zone.

Sexist
Siempre tango: Where men can lead again.

For the elderly
Siempre tango: The community you’ve been searching for.

For marijuana lovers
Siempre tango: Think again.

For us all
SIEMPRE TANGO: TOUCH AND GO.
:)

Having said that, Ben's slogans sound excellent!

At 11:07 on Wednesday, 28 September 2005 Andrew said:

Here are some I have thought of in the last couple of days. I too like the “passion” theme. Many, many more bad ones have been culled:

“Embrace the movement”

“A new take on tradition”

“Passion within movement”

“Movements in time”

=)

At 13:06 on Wednesday, 28 September 2005 Andrew said:

Haha.

Some more here… not sure if mine are getting too corny now.

“Find yourself in the music”

“Captured by the embrace”

“Embellish your soul”

“Take steps to find yourself”

At 13:41 on Wednesday, 28 September 2005 Ben said:

To borrow from Carlos Gavito

Siempre Tango: Paint the Floor

At 14:00 on Wednesday, 28 September 2005 Ben said:

How can one resist the cheesiest of all:

Siempre Tango: It takes two

So cheesy, maybe it should now be:

Siempre Tango: Find it in the dairy section

At 14:13 on Wednesday, 28 September 2005 Ben said:

Siempre Tango: Your Friends won’t Understand

At 15:22 on Wednesday, 28 September 2005 Andrew said:

Silly:
“Siempre Tango: Single-handedly keeping the shoe industry afloat”

Sensible:
“Siempre Tango: Take your first steps again”

At 15:42 on Wednesday, 28 September 2005 Ben said:

And of course in honour of a couple of moments of Ben Lewis Gold:

Siempre Tango: D8’s not provided.

and

Siempre Tango: Reach your potential.

If you don’t know what a D8 is then you can find out here

At 16:07 on Wednesday, 28 September 2005 Ana said:

Silly:
Siempre tango: Disrobe your inner self. Conditions always favourable. Audience guaranteed.

Romantic:
Siempre tango: discover the art of magic

At 16:44 on Wednesday, 28 September 2005 Andrew said:

Siempre Tango: Too Close!

=)

At 16:57 on Wednesday, 28 September 2005 Ana said:

Siempre Tango: A new chapter in your jungle book.

At 18:22 on Wednesday, 28 September 2005 Ben said:

Yes, that’s good… or using the same theme:

Siempre Tango: Let passion embrace you

At 13:46 on Thursday, 29 September 2005 chook said:

One that I’ve heard often:

Siempre Tango: Not so fast

At 14:55 on Thursday, 29 September 2005 Ana said:

Siempre Tango-poetry:

Not so fast…
If you do I’ll blast,
Get on the floor
And tango some more…

At 18:11 on Thursday, 29 September 2005 Megan said:

ST: Be brave & follow
ST: Let them see how you move

At 20:20 on Thursday, 29 September 2005 Stephen said:

How about:
“Embracing passion”

(More to come a little later…)

At 09:38 on Friday, 30 September 2005 Colleen said:

Siempre Tango: Lose yourself

At 16:13 on Friday, 30 September 2005 Ben Lewis said:

Some of these are good, we could pick the best ones and use a variety of them on different cards.

At 09:07 on Saturday, 1 October 2005 Ana said:

Imogen, thanks for your comment. If you want to trap men how about:

‘Siempre Tango: Why keep women waiting?’
*very cruel though :)

At 04:23 on Monday, 3 October 2005 Ben Lewis said:

Siempre Tango: With a gender balance like this you can’t lose.

At 14:11 on Wednesday, 5 October 2005 Ben Lewis said:

I agree, were do we vote?

At 23:40 on Wednesday, 5 October 2005 Bob said:

Most tango organisations don’t have slogans – Siempre Tango stands on its reputation of good teaching, good dancers, & good milongas. What more is needed?

At 10:29 on Thursday, 6 October 2005 Megan said:

And another comment….please bear in mind folks that the original prompt said “Question is, should we have a ‘slogan’?”
ie it’s not a foregone conclusion that there will be one! :)

At 11:22 on Thursday, 6 October 2005 Stephen said:

Well said Ana! I think the slogan’s a great idea (I kinda have to say that now). I also like the idea of using a few different ones on our cards. It gives us some marketing versatility.

At 08:06 on Friday, 7 October 2005 Colleen said:

I think there are some realy great slogans here but I do think you need to consider carefully whether a slogan is right for Siempre or not. Slogans can be a very powerful marketing tool but equally they can detract from or dilute the brand – Siempre Tango – particularly if it changes frequently. I am sure you are considering in your deliberation the basics like who you are trying to attract and what you are trying to achieve before making decisions on a slogan. Good luck!!

At 16:32 on Friday, 7 October 2005 Ana said:

Hello. I think that Siempre Tango would benefit from an appropriate slogan. The purpose of a slogan in general is to evoke the benefits, reflect the uniqueness of whatever you are advertising and attract the audience. In short to establish a connection (in our case between the association and the public). If you have a spare moment and wish to find out more about the benefits of a slogan, Wikipedia has a comprehensive list. There is no doubt Siempre has a reputation of offering good milongas, good teaching and good dancers. However, it would be nice if more people knew about it. An effective slogan along with good advertising might give a chance to the general public (particularly men) firstly to capture their interests and secondly to learn more about Siempre.

At 20:59 on Friday, 7 October 2005 Ana said:

Pat, not many of us are experts in this one but it is nice to see the community getting involved to be helpful, creative and entertaining. In fact, I’ll never forget the ‘Mango respite’ comment! :)

At 11:41 on Saturday, 8 October 2005 Ben Lewis said:

Siempre Tango – Forever!

At 14:53 on Saturday, 8 October 2005 Ben said:

Oh the controversy!

Very funny Ben. I like it.

I’d like to add my 2 cents to the affirmative on this argument. Actually, no make that $2.

Currently we do have a “slogan” of sorts (you may prefer to call it a blurb), and it goes like this:

“Discover the powerful combination of the world’s most sensuous dance with Argentina’s richly passionate music!”

I think this is far too long. It still adorns the old postcards if you’re lucky enough to have one of the last few.

Maybe the term “slogan” was a poor choice as it seems to immediately imply tackiness. Sure many poor examples exist such as “oh what a feeling!” or “coke adds life”. But on the flip side when chosen well they can add value to a brand e.g. iPod Nano: Impossibly Small.

Any slogan would most likely only adorn the main name Siempre Tango and could, if chosen wisely, add interest to the advertising material – perhaps enough to get one or two people asking for more information. Rather than consist of a paragraph blurb on the rear of a postcard which we could not reproduce in newspaper advertising due to the cost.

The most effective advertising I have seen has been short sharp and to the point. Again, Apple are masters of this.

I agree with roger that Siempre does not help with non-Spanish speakers (however, I love the name and would never like to see it changed). Simply enhanced.

Having thought about it a bit more, I agree with Pat and Colleen that dilution of the brand is likely with changing slogans.

A couple of people have rightly pointed out that we have many aspects that speak for themselves and a lot of people come through word of mouth. But for those who don’t and haven’t seen the quality of Siempre, but are still interested in learning to dance have a myriad of options to choose from. I still think advertising is very important in this respect and having a clear and concise branding which still conveys enough information to get people interested in Siempre Tango rather than salsa or whatever is the vehicle to do this.

phew!

Ben